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Gucci handbags were first produced in 1921 in Florence, Italy by Guccio Gucci. The brand took off as it attracted international consumers looking for equestrian inspired bags. One of Gucci's most famous bags, the bamboo bag, was produced during the 1940's when traditional materials used to create handbags were in shortage. You can often recognize a Gucci bag by the trademark green-red-green web derived from the saddle girth or the interlocking double "G" logo. Gucci has been given a mark of sophistication due to the many celebrities who choose Gucci as their handbags of choice. Because she was often seen wearing it, Jackie Kennedy caused one bag to become known as the "Jackie O" shoulder bag. Gucci handbags are perfect if you're going for a high class, luxury look.